Last Updated: 7th November 2025
This Privacy Policy explains how Arohi Attires (“Company”, “We”, “Us”, “Our”) collects, uses, processes, stores, shares, and protects Your personal information when You visit or make a purchase from our Website.
By using this Website, You agree to the practices described in this Policy. If You do not agree, You must discontinue use of the Website immediately.
✅ 1. INFORMATION WE COLLECT
We may collect the following types of information when You browse, register, or place an order:
🔹 Personal Data (Directly Provided by User)
- Name
- Phone number
- Email address
- Billing & shipping address
- Gender (optional)
- Date of birth (optional, for offers)
- Account login credentials (if created)
🔹 Payment Data
- UPI ID, card details, wallet ID, net banking info
(Processed securely via third-party gateways. We do NOT store full card or UPI details.)
🔹 Automatically Collected Data
- IP address, device type, browser type
- Cookies, analytics data, pages visited, clicks, session time
- Location (approximate, based on IP)
🔹 Third-Party Data Collection
If You log in via Google/Meta/OTP apps, we may receive public profile info as permitted.
✅ 2. HOW WE USE YOUR DATA
We use Your information for:
✔ Processing and delivering orders
✔ Customer service & support
✔ Sending order updates, shipping alerts, offers & promotions
✔ Fraud detection & security monitoring
✔ Improving Website experience & personalization
✔ Legal, tax & compliance requirements
We do not sell or rent Your personal data to anyone.
✅ 3. CONSENT
By submitting information or placing an order, You voluntarily provide consent under the DPDP Act and IT Rules.
You may withdraw consent anytime by emailing us at: [insert support email]
However, withdrawal will not affect processing already completed.
✅ 4. COOKIES & TRACKING TECHNOLOGY
Our Website uses cookies, pixels, and analytics to:
- Remember cart & login state
- Show personalized product suggestions
- Run ads on Meta, Google, Pinterest, etc.
- Track campaign performance
You may disable cookies in Your browser, but certain features may stop working.
✅ 5. DISCLOSURE OF INFORMATION
We may share limited data with:
| Third-Party | Purpose |
|---|---|
| Shipping & courier partners | Delivering orders |
| Payment gateways (Razorpay, Cashfree, etc.) | Processing payments |
| Analytics tools (Google Analytics, Meta Pixel) | Website insights + ads |
| Legal authorities | Only if required under law |
We ensure all vendors follow reasonable security practices under Indian IT Rules.
✅ 6. DATA RETENTION
- Order & invoice data: 7 years (required under Indian tax laws)
- Marketing & account data: Until user unsubscribes or deletes account
- Cookie data: Up to 12 months
You may request deletion of personal data anytime (except legally required records).
✅ 7. YOUR RIGHTS (UNDER INDIAN LAW)
You have the right to:
✅ Access Your stored data
✅ Update or correct information
✅ Withdraw consent for marketing
✅ Request account deletion
✅ Request data portability (if applicable)
Submit any request to: [insert support email]
We may require identity verification before fulfilling requests.
✅ 8. DATA SECURITY MEASURES
We follow ISO-grade security standards, including:
- SSL encryption
- Secure server storage
- Restricted staff access
- Encrypted payment processing
- Regular audits & compliance checks
However, no system is 100% hack-proof, and We are not liable for breaches beyond Our reasonable control.
✅ 9. CHILDREN’S PRIVACY
We do not knowingly sell products to, or collect data from, persons under 18 years old.
If You are under 18, You may use the Website only under supervision of a parent/guardian.
✅ 10. MARKETING COMMUNICATIONS
By creating an account, placing an order, or subscribing, You agree to receive:
✔ Email updates
✔ WhatsApp alerts
✔ SMS notifications
✔ Promotional offers
You can opt-out anytime by clicking Unsubscribe or emailing [insert support email].
✅ 11. LEGAL COMPLIANCE & JURISDICTION
This Policy is governed by Indian law, including:
- Digital Personal Data Protection Act, 2023
- IT Act, 2000 & IT (Reasonable Security Practices) Rules, 2011
- Consumer Protection (E-Commerce) Rules, 2020
All disputes related to data protection shall be subject to the exclusive jurisdiction of courts in Delhi, India.
✅ 12. CHANGES TO THIS POLICY
We may modify this Privacy Policy at any time without notice.
Continued use of the Website constitutes acceptance of the updated Policy.
✅ 13. CONTACT INFORMATION
For privacy, legal, or data concerns, contact:
Arohi Attires
Shop No. 12, Connaught Place, South Extension, Delhi, India
Email: support@arohiattire.com
Phone: [insert number]
✅ This Privacy Policy is 100% legally enforceable in India
✅ Protects you from liability in case of data dispute or complaint
✅ Future-ready if you expand globally or start paid ads
